Why Less is More When it Comes to Business Web Design

A web design can look flashy, attractive, and eye-catching, but a quality website has more benefits. A good website is engaging, easy to use, and adds value to users. It is also a great nonprofit marketing tool.

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A simple web design can successfully communicate what you are selling. Less is more. Here is what you should consider when designing a website for your business

1. Minimalistic Design

A business website is a place where you showcase various products and services. Engage with your customers and tell them what you offer. 

Clear communication is essential. Choose page layouts that are simple and non-intrusive. Explain your products and services in a clear layout. Select fonts and clean lines that create focus. 

The internet is a noisy place, and the purpose of your website is to cut through that noise. A simple web design is more rewarding. You can also use it for marketing nonprofit organizations. 

2. Use Less Images

It may seem like a good idea to put as many images and videos on your website as possible. The main idea is to attract more customers. The opposite can happen. 

Flashy elements are more likely to distract your customers. Displaying all your business products on a single webpage can create choice paralysis. 

When customers have too many products in front of them, they end up choosing nothing. Have one to three powerful images, and let your products do the talking. 

Fewer images engage visitors, show concepts, and can encourage action. Many images on one page can make your call to action button invisible to your visitors. Few simple images can pass a clear message about your organization’s mission when performing digital marketing for nonprofits.

3. Create a Cohesive Message

A good web design should include a message that clearly states what you offer. The message should be straightforward and on point. 

In non profit marketing provide crucial information like what your organization stands for. Tell visitors how they can participate in achieving your mission.

4. Clear and Brief Content

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Engage your audience with a clear and concise copy. Most marketers think a lengthy text will create a powerful connection with website visitors. 

People reading content online have a very short concentration span. They skim through web pages and move onto the next page quickly if they don’t find what they are looking for. 

A good website provides key information first. The message on your webpage should be clear and precise. A person visiting your web page should find the answer they are looking for within the first few seconds. 

Less is more.  Avoid details but make an emotional connection with visitors so that they can stay on your webpage longer. 

The more they stay on your website, the more likely they will buy your products or services. Creating clear and brief content is a good nonprofit marketing plan that saves time.

5. Create White Space

Create a good user experience on your website. Avoid cramming images and text together. Internet users avoid reading blocks of texts.

Create space between images and paragraphs.  White space makes your page look uncluttered and straightforward. 

It helps users skim through your website and stay on your page for a longer period. Creating white space makes your call to action buttons visible. Customers can quickly see where they need to click and buy. When marketing for a nonprofit, donors can see where they need to click to contribute.

6. Easy Navigation

Visitors who come to your website should not have trouble finding menus or seeing buttons. A clean web design is easy to navigate. Visitors can quickly find their way around your website. 

The menus are clear, and the fonts are visible. Customers should be able to find the product or information they are looking for fast. 

They should be able to move to the next page quickly. Easy navigation means visitors can move backward and forward smoothly. 

A call to action should be visible and clear. All advertisements, including nonprofit advertising, should have fewer distractions and be easy to navigate. 

A simple design enables users to quickly see where to click to find your products or services. Donors and volunteers can see the buttons to click to participate in your organization.

7. Add Value

A good web design adds value to users. Any information or image you present should have meaning to the users. 

The content you provide should be clear and concise. Avoid fluff. Make your content brief but more meaningful. 

When you provide relevant and valuable information and images to your audience, you become an authority in your industry. It helps to build trust and extends your brand through social shares. 

People like to share helpful content with friends and family. These are good marketing strategies for nonprofits.

8. Clear and Simple Conversion Funnel

A clean web design helps customers to understand what they should do next. A clear, logical funnel with less distraction will make it easier for visitors to move from one step to the next. 

Marketers should simplify customer’s journeys so that your website can convert visitors to regular customers. A clear conversion funnel is also an excellent non-profit marketing strategy to get donors and volunteers to contribute to your projects.

9. Use Simple Language


Photo by pexels.com

Photo by pexels.com 

A business website engages with readers and provides relevant information to them. Choose a language that resonates with your audience when discussing information about your products. 

Avoid complicated language that will make readers check their dictionaries. Describe your products and services in simple and easy-to-understand language. Visitors will quickly move to the next website if your language is too complicated or full of jargon. 

When marketing nonprofits, organizations address different audiences in a way that suits them. For example, choose a suitable tone of voice and language for donors and a suitable language and tone for volunteers. Keep the language simple and clear. 

Key Takeaway

A business web design draws customers, donors, or volunteers to your business. When customers interact with your website, they are interacting with your brand. A simple but effective design allows visitors to know more about you. In non-profit digital marketing, visitors engage with you. They understand your mission through your website.


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