The Savannah Tribune Celebrates

Black History Month: Bronner Brothers

James Bronner
James Bronner

The 2015 Mid-Winter Bronner Brothers International Beauty Show attracted over 300 exhibitors, who were there to promote their products, and to educate over 500 stylists on ways to get the best results. They came from all over the United States and Canada. The beauty show was held February 21-23, 2015 at the Georgia World Congress Center in Atlanta, GA. Strongly rooted in the community they serve, Bronner Bros. has always been instrumental in educating multi-cultural professionals and shaping beauty trends. Founded in 1947, Dr. Nathaniel H. Bronner, Sr. and Arthur E. Bronner, Sr. (the original Bronner Brothers) with the assistance of Emma Bronner, began teaching cosmetologists at the Butler Street YMCA in Atlanta. The family-owned company remains one of the oldest African-American owned businesses in the U.S. and one of the few in the beauty industry. Though many other businesses have shuttered or merged with other mainstream companies, Bronner Bros. has managed to sustain a thriving, black-owned business for nearly seven decades.

To continue their tradition of education and empowerment, Bronner Bros. is grooming the next generation to take over the family business. This year, James Bronner, senior vice president of beauty show operations and the youngest brother of the famed Bronner Bros. empire led the 68th annual event.

When asked how do you juggle the business and family life, James Bronner replied, “my wife, Stephanie, and I both serve in ministry and are the proud parents of seven children: As the youngest brother of the Bronner family, I serve as board member and part owner of the Bronner Bros. Company, along with my four brothers. . Most days are extremely busy but I get it through it by striving to live out the principles my father taught: God first, family second and business third.”

By 1967, Bronner Bros. began hosting their show at the Hyatt Regency Hotel in Atlanta. This continued for 20 years. Over time the show gained a huge following allowing for more influential speakers

such as Jackie Robinson and Dr. Martin Luther King, Jr.

In 1993, Nathaniel Bronner, Sr. passed away and Bernard Bronner took over the company as President and CEO. The show continued to grow under his direction. Their continued growth has driven them to now using the Georgia World Congress Center as the show facility.

This year’s show highlighted many of the hottest beauty products of today such as Mazani Hair Care and Chi. They also featured makeup by Bovanti and eyelashes by Kiss I-Envy who promoted their new line of lashes called D-Luxe, made with 100% virgin remy hair. The headliner product was the Hydra Steam Moisturizing System by SoftSheen Carson Laboratories. The Hydra Steam System was promoted by First Lady Michelle Obama’s personal Celebrity Stylist Johnny Wright. The show was filled with beautiful models, presenting the best of what every company had to offer. Workshops were held to demonstrate how to perfect their craft whether it be hair, makeup or nail artistry.

James Bronner encouraged the stylists to take part in all the festivities being presented. There were many celebrities in attendance including Tiny Harris’ best friend and stylist Shekinah Jo and Dwight Eubanks of The Housewives of Atlanta; Bravo television host Derek J. of Fashion Queens. I asked Mr. Bronner, what does the future hold for Bronner Bros.? He responded by saying “Going forward, we will continue to focus on the education, innovation and elevation of the multicultural beauty industry. We’ll do this by setting new goals, new challenges and new standards of excellence. This year, we’ve retooled every aspect of the 2015 Mid-Winter Bronner Bros. International Beauty Show: our website, registration format, trade show floor and educational courses and events. We did this with one thing in mind: the instruction and professional development of beauty professionals. I am excited about my leadership role at this year’s show and I look forward to the third generation of Bronners stepping into leadership of the company and continuing the family legacy.”

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