Tapping Into The Buying Power Of The African-American Community

Tanya Milton Vice President and Advertising Director of The Savannah Tribune
Tanya Milton Vice President and Advertising Director of The Savannah Tribune

Savannah SCORE presents it’s August lecture, “Tapping Into The Buying Power Of The African-American Community”. The presentation will be in the SCORE conference room, 111 E. Liberty Street, Savannah. It will run from 11:30 to 1:00 on August 21, 2013. The expert lecturer will be Tanya Milton. The program is free. Please RSVP by calling the Savannah SCORE office at (912)-652-4335.

The lecture will address the methods and techniques of capitalizing on the significant buying power of the African-American community and how that potential may increase the bottom line of your business growth. Key factors include: 1. There are over 43 million black consumers in the U.S., with over 1.1 trillion in purchasing power. 2. It is vital to understand the buying sentiments of this significant community. 3. The techniques you use in marketing to the black community are critical to your business growth in this key sector. Know them and work them into your business methodology.

Tanya Milton is the Vice President and Advertising Director of The Savannah Tribune. She began her newspaper career in high school, selling advertising for the “Oracle” at Windsor Forest High School. Following graduation she attended Marsh- Draughon Business College in Atlanta. In 1975, Tanya was hired by The Savannah Tribune to layout the weekly newspaper. Success followed and after a year she was appointed as Editor and General Manager. In 1979 Tanya relocated to Detroit to continue her career at The Detroit Free Press. Returning to her hometown in 1981, she began a full time career as an Account Executive at The Savannah Morning News, where she worked both classified and retail advertising in the automotive and real estate accounts. In 2002 she was hired by The Savannah Tribune as the Marketing and Advertising Director. She volunteers her time and talent to many organizations, among them, Leukemia/Lyphoma Society, the United Way, American Diabetes Association and our own Savannah Chamber of Commerce. Tanya is married and has two daughters and two grandchildren.

SCORE is a national non-profit organization which, in partnership with the Small Business Administration, offers mentor expertise to entrepreneurs desiring to start their own businesses, or to business owners who want to grow or fine tune their existing businesses. SCORE has 33 local mentors and a backup roster of 13,000 mentors nationwide. All services are free of charge. Please visit our web site at www.savannah.score.org or call the Savannah office at (912)-652- 4335 to schedule an appointment with one of our mentors.

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