Recent Savannah State University (SSU) marketing graduate Joshua Shaffer received this month the Alfred J. Seaman Award for Best Undergraduate Essay on Advertising and Society from the Advertising Educational Foundation (AEF).
Shaffer won the award for his research paper entitled, “Innovating Advertising: Conventional v. Innovative Anthropomorphic Advertising Approaches in the 21st Century.” He received a plaque and $1,000 prize June 11 at the foundation’s Honors Night event in New York City, and his paper is now being considered for publication in the esteemed AEF journal “Advertising and Society Review.” SSU College of Business Administration faculty members Anshu Arora, Ph.D., Jun Wu, Ph.D., and Shalonda Bradford served as Shaffer’s advisers.
A gunnery sergeant in the U.S. Marine Corps, Shaffer graduated with honors from Savannah State in May with a Bachelor of Business
Administration degree in marketing. He is currently a global capacity planner-logistics intern at IKEA Group.
The AEF is a nonprofit organization that provides and distributes educational content to enrich the understanding of advertising and its role in society, culture and the economy. The Seaman award is presented for an original paper that focuses on the role of advertising in culture and society.