Brand USA was established by the United States Travel Promotion Act of 2010 after a decade of declining foreign visitors to the U.S. It provides a united voice that actively and intelligently promotes U.S. cities and national attractions through its world-wide digital channels and consumer-facing brand, DiscoverAmerica.com.
Brand USA was in Savannah on last Thursday and Friday videoing the uniqueness of our area attractions, shopping, hospitality, culture, and outdoor adventures as it relates to target countries around the globe.
All promotional travel videos are created in the native language of the target audience rather than being translated, so nothing is lost in interpretation. The Savannah native-speaking on-camera talent here last week were Kathrin Kana, a native of Hamburg, Germany; Vange Tapia, a native of Mexico City, Mexico; Serena Lorien, a native of London, England, and Val Kahl, a native of Paris, France. They all now reside in California.
Understanding the value in capturing the attention of potential international travelers in key markets, the Savannah Convention and Visitor Bureau participated in this promotional opportunity through a marketing co-op designed by Brand USA.
Kathrin, Vange, Serena and Val are videoed as they share highlights of Savannah with international audiences showcasing: History and culture including Franklin, Chippewa and Madison Squares and the Owens-Thomas House that illustrate the diverse roots of this National Historic Landmark District; Culinary delights found in the Olde Pink House, Jazz’d Tapas Bar and Belford’s Savannah Seafood & Steaks; Unique shopping adventures on the trolley along Broughton Street; Nightlife on River Street; and the popular and scary ghost story tours at the haunted Pirates House Restaurant as mentioned in Robert Louis Stevenson’s Treasure Island.