The Public Relations, Marketing and Promotions industry is one that must unequivocally be embodied with visionary leaders who are detailoriented, organized, adaptable to people from all walks of life, excellent communicators and masters at time management. Julius Royals, an established expert in the industry is a wonderful reflection of such attributes. A seasoned veteran with more than 20 years of admirable experience, he has earned a name as one of the best in the industry. In fact, media icon, Hal Lamar (owner of HL News Media Service in Atlanta, Georgia) once called Royals a public relations whiz.
A native of Savannah, Georgia, Royals is a graduate of Tuskegee University, where he majored in Business Administration. Adopting Tuskegee’s independence philosophy of “building our buildings, making our bricks” as his own, Royals always had the mindset of an entrepreneur. Fascinated by the importance of politics, he began to scratch the surface of entrepreneurship when he served as a consultant for Martin Luther King, III’s 1986 run for Fulton County Commissioner.
His demonstrated abilities as a leader landed him positions on the national advance staff for Mrs. Coretta Scott King in 1986, the 1988 Democratic National Convention, the 1990 Nelson Mandela United States Tour, as well as the Presidential Campaigns of Clinton/Gore and Dukakis/Bentsen. Royals’work with Mrs. King afforded him the opportunity of being a part of Dr. King’s 57th birthday, which also marked the first year of the national King holiday.
Royals is a member of the Society for the Advancement of Management (SAM) and the Lewis Adams Masonic Lodge.
He is a recipient of the Tuskegee University Historical Quiz award (issued by the National Park Service), former chairman of the Tuskegee University Negro College Fund Campus Campaign Drive.
He has served as the National Director of the Historically Black Colleges and Universities (HBCU) Recruitment Foundation, Inc., and he has worked as a staff assistant for the National Alliance of Business. Bey & Associates Law Firm and the Atlanta Black Business Association have also benefited from Royals’ expertise.
One of the most fascinating aspects of Royals’ profession is the interaction with not only political figures but celebrities as well. He is licensed by the Federal Communications Commission (FCC) to operate radio programs, and has worked with R&B artists to include The Commodores, Lionel Richie and other entertainers. Royals is the father of two adult children, Riette and Jarone and resides in Atlanta, GA. When he is not busy, he enjoys watching and attending football and basketball games as well as the performing arts.