First lady Michelle Obama was in good company when she visited a Subway restaurant in the nation’s capital on Jan. 24 to announce a joint venture with the nationwide chain.
Accompanied by Olympic gold medalists Michael Phelps and Nastia Liukin and New York Giants defensive end Justin Tuck, the first lady announced a three-year deal with Subway and the Partnership for a Healthier America to promote healthy eating among kids.
As part of the initiative, which is tied into Obama’s “Let’s Move!” campaign against childhood obesity, the restaurant has agreed to align its kids’ menus with the federal standards of the national school lunch program.
A $41 million media campaign will also push healthier options to children with a strong focus on fruits and vegetables.
“I’m excited about these initiatives not just as a First Lady, but also as a mom,” Obama said in a statement. “Subway’s kids’ menu makes life easier for parents, because they know that no matter what their kids order, it’s going to be a healthy choice.”
As part of the new partnership, advertising in Subway locations targeting children will be solely focused on the healthier options available.
“Subway restaurant’s commitment today builds on the brand’s already strong track record of offering healthier choices to kids, for which it has been lauded by families and health advocates alike,” Dr. James R. Gavin III, chairman of the Partnership for a Healthier America, said in a statement. “The new and significant investment it is making today will not only help make fruits and vegetables fun for kids, it will also offer busy moms and dads easy, healthy choices for their families when they’re on the go.”
“With this partnership with the Partnership for a Healthier America, we will now reach millions of kids as part of a healthier eating education campaign, making it our largest outreach campaign to date,” Suzanne Greco, vice president of R&D and Operations for Subway, said in a statement.
Compliments of NNPA