Kroger and the American Cancer Society are partnering Sunday, February 5 through Saturday, February 18 to fight cancer. During the two-week campaign, Kroger will urge its customers to donate to the Society and purchase $1 Relay For Life “footprint” icons at Kroger checkouts.
“The American Cancer Society is thrilled for the opportunity to have generous support from Kroger’s customers and associates,” said Randy Redner, the Society’s Vice President for Georgia. “Kroger knows cancer touches so many people and affects so many lives in the communities it serves. With this fundraising campaign, Kroger is taking action to fight cancer and advance the American Cancer Society’s quest to create a world with less cancer and more birthdays for everyone.”
All 215 stores in Kroger’s Atlanta Division – which includes locations in Georgia, South Carolina, Alabama and Eastern Tennessee – will participate in the campaign. “Almost everyone knows someone – a wife, father, brother, sister, grandparent or friend – who has been affected by cancer,” says Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division. “With more than 1.5 million new cancer cases diagnosed each year, Kroger is committed to raising awareness and support for those whose lives have been changed by this disease.”
The “footprint” campaign with Kroger is an extension of the Society’s Relay For Life, a signature fundraising event, that takes place in more than 5,000 communities nationwide and abroad. There are 159 Relay events every year in Georgia.
Relays bring together everyone in a community – businesses, churches, schools, civic organizations, cancer survivors and caregivers – for an overnight event filled with inspiration and fun. They are held at schools or other locations with tracks for teams to walk around while raising funds and awareness to fight cancer.
Every Relay begins with cancer survivors taking the first lap around a track while other participants cheer them on. After dark, each Relay features a reverent luminary ceremony, with hundreds of candles lit in celebration of those who have survived cancer and in remembrance of those who have lost their battles. The event ends the next morning with closing ceremonies.