Rick Piper Low Country Machinery, the authorized JCB dealer for the Coastal Georgia region has named Rick Piper as the new President of the organization.

"I am excited about this opportunity. I am confidant that with the support of JCB and the talented team at Low Country Machinery, we can take this business to the next level," says Piper of his new role. Piper, who has over 20 years of experience in the construction equipment industry, joins Low Country Machinery from JCB's North American Headquarters where he served as Vice President of National Accounts. During his tenure at JCB, Piper helped cultivate vital business relationships and has implemented strategic customer focused initiatives that have been critical to JCB's success in the area of national accounts.

Piper replaces Dusty Zeigler who decided to step down as President of Low Country Machinery to pursue other interests.

Low Country Machinery is the authorized JCB dealer for the coastal Georgia region. They have been serving the heavy equipment industry in this market since 2001. Located next door to JCB's North American Headquarters, they are uniquely situated to provide unprecedented service and support. "My mission is to reenergize the Low Country team with a new spirit of innovation as we reaffirm our commitment to excellent customer service. Low Country has experienced and talented people and we represent premier brands, principally the JCB line of equipment. It's a winning combination and we are poised to grow into one of the real leaders in this market," says Piper.

"Rick has always had a strong focus responding to the needs of the business and identifying ways of enhancing the customer experience." John Patterson, CEO of JCB Inc., said upon the announcement of the change. "His direct experience with the industry and specifically with the JCB product, coupled with his business acumen and commercial experience will make him a tremendous asset to customers in this region."

Piper grew up in the construction industry becoming involved in his family's construction business at a young age. His professional career began with a rental company in Buffalo NY. He then spent 11 years with the hydraulic hammer division of Sandvik departing as General Manager for North America. He joined JCB in 2001 and his experience comprises of a number of functions in the commercial, sales and marketing areas. Piper holds a bachelors degree in Business from the University of Akron. He resides in Richmond Hill with his wife Candace, and two children, Alexandra and Cameron.