The New Georgia Project Addresses Inequality In Georgia


Stacey Abrams
Stacey Abrams

The New Georgia Project is a nonpartisan, nonprofit group that aims to register voters and improve their civic engagement. It is an effort to register eligible individuals to vote. The nonpartisan group is a project of the nonprofit organization Third Sector Development, a 501(c)(3) organization founded and led by Georgia State Representative Stacey Abrams.

Georgians are not fully represented at the polls. Specifically, minority populations are much less likely to be registered to vote and according to analysis based on the 2012 Census reports, there are more than 800,000 African Americans, Latinos and Asian Americans who are not registered to vote in Georgia. The New Georgia Project is focused on reaching those underrepresented communities.

“The unregistered voting population, particularly from underserved communities, is not an issue for tomorrow – it is at a critical point today,” shared Representative Stacey Abrams, CEO of the organization. “The New Georgia Project is committed to expanding the number of registered voters and increasing access to the polls.”

Abrams, the Georgia House Minority Leader, credits hard working parents with instilling in her a duty to serve and a specific obligation to expand access to the ballot. She founded Third Sector Development during law school to provide support to disadvantaged communities, and the nonprofit has been operating in the south for more than 15 years. Previous projects include relief efforts post-Hurricane Katrina in Mississippi and aiding groups delivering prison ministry services. “Voter registration and robust civic engagement are fundamental to a healthy state,” said State Representative Al Williams of Midway, a long-time faith leader and voting rights advocate. “In Southeast Georgia alone, there are tens of thousands of unregistered minorities; and I see this as nothing less than a crisis. All groups in our community working to improve this disparity should be supported. I applaud the New Georgia Project for stepping up to engage more citizens in the democratic process.”

Georgia law not only allows but encourages private entities to register voters to improve the state’s low registration rates. Georgia Secretary of State Brian Kemp has stated, “We need [the help of private entities] to reach out to the Georgians who are not yet registered. With [the assistance of private entities], we can work towards ensuring that Georgia becomes a leader in voter participation.”

The goal of the New Georgia Project is to increase voter registration and engagement among the African American communities.

The New Georgia Project employs a team of professionals that engage in a formalized voter registration process to ensure all outreach activities remain safe, effective, and secure. The New Georgia Project has coordinated with the Secretary of State’s office and is in compliance with all state and federal laws.

For more information, please contact Kristal Swim at 404.832.7163 or Kristal@allisonpr.com.


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